Razer Game Store

Wireframes and High Fidelity Mockup

Due to time constraint, I used a wireframe kit for Sketch. This allowed me to produce wireframes and transition to creating high-fidelity mockups at a faster rate.

Final Design

Along the way, the page had to be further iterated to meet the requirements of a new marketing campaign which was a mouse and game bundle at a highly discounted price.

Results

• The campaign was well received by users with positive comments on various Razer platforms and social media.
• The number of users on the Razer Game Store doubled within a week.
• Generated a large amount of TPV.

Lessons Learned

• Product requirements might change at a fast pace along the way. We need to be flexible and fast thinking to iterate based on these changing requirements.
• As much as we want to design for the best user experience possible, chances are there will be a lot of tech dependencies and legacies even from other departments to follow.
• UX goes beyond landing page itself itself. End-to-end user journey is important towards acquiring, converting and retaining customers. This includes pre-campaign publicity efforts, the value proposition of the actual campaign, customer support etc.
• One of the results was that most users opted to purchase via the home page rather than the landing page. This data provides valuable insight on how our customers prefer to make their purchases. Perhaps future marketing campaigns could capitalise on home page visibility instead.