Documented user personas and existing user journey for the Razer Game Store for future optimisations
Designed a landing page for the Razer DeathAdder and Razer Exclusives bundle marketing campaign. Conducted usability testing, wireframing, prototyping, high-fidelity mock-up, iteration and asset handover. Campaign generated a significant increase in TPV and doubled users on the Razer Game Store within a week.
Researched on UX/UI trends in the digital game distribution industry to propose competitive strategies.
Designed and delivered graphic assets for marketing campaigns.
UI / UX Designer, Aug 2017 – Apr 2018
Led a responsive web dashboard for B2B and B2C by conducting strategy workshops with stakeholders across different departments to help define product direction with respect to business goals and user needs. Brainstormed and defined user personas, user stories, MVPs and product roadmaps.
Researched and analysed on user needs, existing solutions in the industry and relevant UI design patterns to suggest a strategy that gives a competitive edge towards user needs and business goals.
Created user flows, site maps and wireframes using Sketch. Conducted usability testing on wireframes and iterated accordingly.
Created low and high-fidelity mockups and prototypes for responsive web and mobile app. Conducted usability testings on prototypes at varying levels of fidelity both internally and externally. Ensured proper asset handover with accompanying annotations to the engineering team.
Graphic Designer, Sep 2016 – Aug 2017
Designed newspaper false wraps, flyers, social media advertisements for month-long marketing campaigns including the Official Product Launch, Hari Raya and National Day and met sales goal of up to $100,000.
Created design assets, videos and accompanying copy for the company’s website and social media. Increased engagement and online sales while successfully reaching over 9,000 likes on Facebook.
Designed pop-up stores for marketing events, a permanent booth at Our Tampines Hub and its respective furnitures while meeting brand guidelines.
Conceptualised, designed and iterated product packagings within the requirements and constraints while achieving a pleasant user experience.
The Codette Project
Designer, 2018 - Now
Helped in running Singapore’s first women-only hackathon organised by The Codette Project and taught a UX class to the participants.
Designed and delivered the landing page.
Assist in facilitating classes.
2018 - Now
Taught introduction to web design classes involving HTML, CSS and Bootstrap